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Resolve to Live Green in the New Year: Buy Organic
By Lafe | January 6, 2009
I have one last item for you in case you’re still mulling over possible New Year’s Resolutions and are looking for ways to live green. (It’s not too late!)
Buying organic is not only good for the environment — as it adds to the demand for products grown and made without pesticides and other harmful chemicals — but it also helps those farmers and businesses who choose to make organic products available on the market.
When buying organic, the most important thing to do as a shopper is look at the label. Just because a product says “green” or “natural” doesn’t mean it’s organic; in fact, the term “natural” is getting less and less meaningful over time. More companies are jumping on the green bandwagon in their marketing and packaging, without making any significant changes in their formulations.
What I look for when I’m looking for organic products is the green-and-white USDA Organic label. Most of our products meet the USDA Organic standard, which is a product formulated with at least 70 percent organic materials, as verified by a third-party inspector. While people’s awareness of organic options usually starts with food — and concerns over hormones and pesticides used in commercial farming — I believe that what goes on your body is as important as what goes in your body. In fact, that’s my motivation for creating a line of personal care products in the first place. Those motivated to buy organic food for health reasons should be able to make the same sort of choices when it comes to skin care.
Also know that some products, no matter how good for you, can’t be classified as organic. Our deodorant stones, for example, aren’t certified organic because they’re minerals rather than plant-based formulations. Using one of our deodorant stones is a more healthful alternative than one of the typical anti-perspirants on the market, but a mineral can’t be designated organic by definition.
Good luck to everyone resolving to live green in the New Year!
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